Digital Marketing and Communication

Creative Marketing and Communication Programme (Code: B0414P180006)

The world and its future are digital.
We will build your skills in the use of online advertising networks and in user behavior analysis. You’ll get an overview of web technologies and digital advertising formats. You’ll also gain skills in current trends such as mobile marketing, virtual and augmented reality, and artificial intelligence. A future you’ll enjoy.

Year 1

Media sociology and Psychology; Marketing essentials; Introduction to online marketing; management in creative industry; Introduction to strategic brand management; Media market in the Czech Republic and Media strategy planning; Client service; Intermedia performance; Culture of written and spoken language; Introduction to marketing communication

Year 2

Internet advertising networks and online trends; Performance marketing and web analytics; Web design and UX; Foreign languages; Professional experience; English – major seminar; Specifics of advertising industry; Strategic management; Market and marketing research; Media research; Intermedia performance

Year 3

Creativity of the internet age; Foreign languages; English – major seminar; Start-ups; Production in creative industries; Applied sociology; Optional seminar 1; Optional seminar 2; Working with sources

Year 1

Year 2

Year 3

Full-time Bachelor’s Programme:

Basic orientation in the social science disciplines and mastery of communication tools will give you confidence in any creative and managerial profession and in the field of creative industry that is a must. Extended lectures is English language will ensure your placement in multinational companies.

A confident online manager must know the back end of individual online platforms and be able to find solutions to various situations in a creative way.

Control of marketing tools

During your three years of study, you will be able to gain an overview of web technologies and digital advertising formats. You will learn how to use online advertising networks and analyse user behaviour on websites. You will have an up-to-date general knowledge of current trends in social media, from which the brand building is derived. You will learn everything you need to know about mobile marketing and experimental technologies such as virtual and augmented reality or artificial intelligence.

Basics of brand management

Our courses will equip you with unique skills and give you the confidence to work in any creative and managerial profession. You will also gain knowledge of social networks (Facebook, YouTube, Snapchat, etc.) and their use in performance advertising and brand building. You will advance to online marketing and get acquainted with tools for market research and consumer behavior. In addition you will be introduced to the basics of brand management. In a four-hour, hands-on course, you will try out how to create content for digital media. Then you will continue to create practical content for digital media and further develop your knowledge of the social networking environment and practise basics of coding. You will become acquainted with the rules of customer care in a digital environment (from the optimization of branded and commercial mobile applications through email marketing, customer databases, and information systems), with the specifics of advertising systems of individual platforms. In addition to working on your bachelor’s thesis, you will prepare your portfolio and startup. In the third year, internship with a selected sector of the creative industry is expected.

On-line application

Graduate employability

Social media manager
Digital nomad
Online specialist
Digital strategist
Digital media planner
Digital creative
Digital designer
UX designer

STUDY PLAN

Teachers & Mentors

Mgr. et Me. Nikola Pařízková

JUDr. Petr Majerik

Bachelor’s Degree Admission Requirements

Prospective students seeking bachelor’s degree admissions must meet one of the following criteria to be considered for enrollment:

Be a high school graduate; or
Have successfully completed the General Educational Development (GED) test; or
Be a transfer student from another accredited college or university

Students must submit proof that they have met one of the above criteria to be accepted at the college or university. Czech universities require foreign students to have their high school diploma verified by the Czech authorities. It’s an easy process and we will assist accordingly.